"I am over 500 days sober I couldn’t have got as far as I have today without the support of John. What he is doing really is special and I couldn’t be more thankful for effort he puts into something both he and I are so passionate about."
Danny L, London
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John is a proud native of Kiveton Park, Rotherham, a former coal mining village with a strong working-class community.
Growing up, he was full of energy and had a deep passion for sports, particularly football and cricket. His childhood felt like one big adventure, shaped by the people and places around him.
Spending much of his youth at the local youth centre, John discovered a passion for youth work. Alongside his friends, he developed a love for rave music and learned how to DJ.
This passion led to the creation of JADE (Just Another Dance Event)—
one of the UK’s most innovative youth projects. Through JADE, John
and his team organized safe, alcohol-free rave events for teenagers
while building a charity that provided essential support services to
local schools and communities.
Despite the success of JADE, John’s love for music and nightlife also led him
down a different path—one dominated by alcohol and drugs.
Initially against both, he found himself caught in a cycle he never expected to
be part of.
After years of struggling with his mental health and well-being,
he reached a breaking point.
john's STORY
In the summer of 2019, after experiencing a mental breakdown and the all-too-familiar despair of yet another hangover, John made a decision that changed his life: he would take a break from alcohol.
What started as a one-month challenge soon became a permanent transformation.
Three months into sobriety, everything shifted—his mindset, his energy, and his outlook on life.
Today, John is in the best shape of his adult life, both mentally and physically.
He trains at the gym daily, plays football and cricket on weekends,
and still enjoys DJing in clubs—proving that an alcohol-free life
doesn’t mean sacrificing the things he loves.
He is a better parent, partner, and friend because of it.
Now, John is dedicated to helping others break free from destructive cycles and regain control of their lives. Through coaching, he supports people in rediscovering their passions, improving their mental and physical well-being,
and creating a life they are truly proud of.
If his story resonates with you, John and his team can help you
get back to where you are meant to be
CONTACT US
Room 32, Old Colliery Offices, Kiveton Park,
Sheffield. S26 6QS
Tel: +447511731059